If you go to any store, online or otherwise, you cannot help but notice the packaging. Products are displayed in a package that can help make or break them. The producer hopes the public will buy into the image they are pitching. This is one role of many that packaging, including food packaging containers, acts to fulfill.
Food is displayed in a variety of containers or cartons. They come in all sizes and shapes. Companies arrange with carton manufacturers, designers and packaging firms to provide a unique type of package for their products. In order to meet the requirements of a variety of governmental and organizational demands, packaging must comply with specific standards. This includes the materials of which the packaging is made.
The most common type of packaging for food products and a host of other items is paperboard. This material matches the demands of the various organizations and companies involved in the process for several reasons. It is durable, easily designed and molded to suit the variety of items it will contain and it is inexpensive. At the same time, the packaging is capable of fulfilling the various roles demanded of it by such governmental organizations as the FDA
The Role of Containers
Food packaging containers play a vital role in preserving the food it contains as it moves along the distribution chain. The packaging:
- Prevents compromising of the contents through chemical contaminants
- Thwarts biological and chemical impurities
- Increases the shelf life of food products
- Increases their quality
- Informs us how to prepare it
- Tells us how to store it for better usage
- Provides us with nutritional information
- Displays bar codes that provide information and pricing
- Protects the food products for easier transportation, delivery and storagePackaging accomplishes all this while providing the product it contains with a specific look or style.
Packaging as Branding
At the same time, packaging is also about branding. It is a means through which the manufacturer of the food product can establish it in the marketplace. It is a way to try to attract buyers and create a link between them, the product and the company. In a highly competitive market, brand recognition is increasingly important. Even if a product is the best tasting on the market, if no one purchases it, taste does not matter. The right packaging will attract buyers. Then the product can take it from there.
Food Packaging Containers
Food packaging plays a crucial role in keeping products safe as they move from the production line to the table. American families have come to rely on such containers as a means of providing them with a reliable food supply. They count on the packaging to protect the contents. At the same time, the packaging provides them with vital and interesting information on preparation methods and times as well as nutritional contents and storage methods. In addition to these roles, effective food packaging containers also brands the product in the mind of the consumer.