Packaging Archive

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Effective Branding Strategies Connect With More Customers in Chicago

Branding conveys your company’s image to clients and partners and, when done effectively, creates a lasting impression. From advertising to customer service, branding encompasses an array of components to reflect your mission. A Chicago branding firm can guide you through planning a strategy and design that delivers tangible results. What’s in a

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Key Features in Top Bucket Elevator Systems

When it comes to planning the floorplan for your packaging operation, one of the key components of it will be the bucket elevator. This is one of the workhorses of your operation, and as a result, it needs to be very reliable and designed for the specific goals you have. It takes

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What Makes Pressure Sensitive Labels So Popular?

Pressure sensitive labels essentially work like your basic stickers, the kind you could buy for your kids. The difference is that they’re typically made with industrial-grade adhesive, ensuring a perfect bond with the product to which they are applied. They are among the most versatile and popular labels available. Here’s why: No

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How Product Packaging Can Be a Valuable Marketing Tool

When people think about advertising, they will often consider television ads, billboards, or even online marketing campaign to promote their business. While effective tools in advertising a company, they can be a costly expense for the company. One overlooked marketing tool that businesses can use is the products supplied by a food

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Private Label Packaging: Designing Branding Recognition

Since the first no-name brands appeared, the concept of private labels for specific products was born. Although the early examples were somewhat primitive, the latest private label packaging now exemplifies how a formerly unknown and less expensive product can achieve recognition. This is branding. It includes some of the more exclusive as

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Custom Boxes Share Your Style

There are many ways to increase brand awareness of your product. Some are complicated and expensive. One simple way is to have a unique and eye-catching look to your product and its packaging. When your product comes in a distinct box, customers will get excited at the sight of your box, even