In the 21st century, companies that want to be successful will need to have a website. However, that website will need to be structured in a way that compels people to stay on the page and take action. It can be a good idea to work with a Miami web design agency to ensure that a web property maximizes an organization’s ability to obtain traffic and convert it into sales.
Put the Important Stuff Above the Fold
Ideally, the most important information on your website will be placed at or near the top of the page. For instance, this may be where you ask visitors for their email address or offer a discount on a visitor’s next purchase. It may also be a good idea to include videos, infographics or other compelling content that will keep a person from clicking the back button. Videos and infographics are also worth including on a website because they can be shared on social media, which can help them reach a wider audience.
How to Analyze What People Do on Your Page
A Miami web design agency may be able to help you better understand what people do while on your page. For instance, they may install a heat map to show you how far people scroll down or if they click on a particular link. Depending on what the heat map reveals, it may be necessary to tweak the design of the page or make other changes to better capture a visitor’s attention.
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