Your funeral home’s website is the online face of your business. It shows potential customers what they can expect from your funeral home. A poorly designed website can signal to customers that your funeral home isn’t professional or trustworthy. Here are three things funeral home digital marketing focuses on to ensure potential customers don’t click back to the search results when visiting your website.
Click-Through Rate
When people choose to click on your website from search engine results, it signals to Google and other search engines that you have relevant and needed information on your website that relates to the terms people are searching for. Strong title tags and meta descriptions are essential for enticing potential customers to click on your site.
Bounce Rate
A strong click-through rate means nothing if people are reaching your website and immediately clicking the back button. The bounce rate tracks how much time people spend on your website and if they’ve visited other pages on your site.
There are two main culprits to a high bounce rate in funeral home digital marketing. Either the website is terrible to use, or it isn’t relevant to the search terms. Difficult-to-navigate sites with slow loading times need to be optimized and revamped. The information on the front page needs to be clear and concise and include the location of your funeral home. Other pages should include in-depth looks at your packages, testimonials, blogs, and a contact page.
Dwell Time
Dwell time refers to how much time someone spends on your website. Basically, the longer someone dwells on your site, the more relevant the algorithms will think it is.
Contact JR Purple Funeral Home Marketing today for help curating the perfect website through funeral home digital marketing!
