As a pharmaceutical company, particularly a smaller company or a startup, finding the right packaging is just one more choice in a long line of decisions. While it may not seem like the most important choice, how your product is packaged will have an impact on marketing, sales, and end-user impression.
To assist in getting the best medical packing for your pharmaceutical product, there are a few questions you will need to answer. Once you know what you are looking for, it will then be able to narrow down the packaging companies to find one offering the services needed.
Who is the End User?
The end user is the final consumer of the product. In many cases, this will be a patient, but it may also be a physician, a health care system or perhaps a combination of these options.
Once you know the end user, you can then look at breaking down the medical packaging by the needs of that target audience. For example, for patient use, blister packaging provides convenience in dosage, transportability, and safety of medications not offered if the product is sold or dispensed from a pharmacy in bottles. The same is also true for healthcare facilities and sample kits or physicians.
Bulk medications in bottles may be ideal for the pharmacy or for patients where the dosage is limited, perhaps one or two a day in the morning and evening. For these dosages there is no need to transport the medications and storage space is smaller than with blister packs.
Cartons or Not?
Many medical packaging options include bottles or blister packs or individual dosage options with an additional carton. This is ideal to provide more information to the patient or the consumer and to also use colors, images and packaging sizes and shapes to differentiate the product.
It is also important to make sure all regulations applicable to your pharmaceutical products are understood and considered when choosing packaging. A top packaging company specializing in pharmaceutical products can be very helpful in ensuring full compliance.
