Most company owners neglect their salespeople, not because they don’t care, but because they don’t know any better. In most cases, you hired professionals that already know the ropes, and while they had to learn your methods, they already had the basics down. However, selling patterns change and so do the products and options. It’s always a good idea to revamp the company with sales and marketing training in Chicago Illinois.
Salespeople DON’T Market
The most common myth is that your salespeople don’t need to market themselves or the company because you’ve got teams for that. While it is true that the reps are more likely to sell the products that the marketers deem worthy, it’s still important that each is cross-trained to know what the other does and why.
For example, if you have two teams and one focuses on the market while others sell the products, it can be helpful for them to get together. The sellers can tell the marketers what is hot right now and the marketers can determine what may be hot in the next few months.
They ARE Separate
Another common myth is that marketers need marketing education and salespeople need sales training in Chicago Illinois, and in no circumstance should they learn what the other does. Most employees feel that way because they think it gives the more job security, as no one else can do what they do. However, it isn’t about keeping your job or having more responsibility. It’s about learning how to be a more efficient team member, delivering better results and ensuring that the company and everyone working there is successful.
This may mean using role-playing exercises, marketers listening to calls, salespeople learning how to market on social media and other methods, and more. Click here to learn more.