Coaching is an excellent option if your salespeople have already been through training and still seem to have difficulty. Instead of firing everyone and hiring a whole new group, you may want to consider hiring San Jose sales coaches because they can work more in-depth with your group, figuring out what weaknesses they have and how to improve them. However, you’ll find a variety of coaching companies out there, so it’s a good idea to know what to consider so that you can hire someone proficient.
The first step is for them to observe your group in their natural habitat. Let the coach come onto the premises and listen to the salespeople. They’ll look for a variety of things, such as how they interact with each other and customers, who seem to struggle and where, and more. They get more insight as to who the group is and what they’re doing there, which helps them create a customized plan.
Bridge the Gap
Many times, the managers and supervisors aren’t doing their part. It’s not because they don’t want to, but rather, they may not know what to do. Therefore, San Jose sales coaches are likely to work directly with supervisors and managers first. That way, they learn the basics and can help the coach work on improving everything else.
Next, the coach should look at the skills of each and the team. They’ll determine who has what strengths and show you how to play up those skills. They can also determine the weaknesses in each person and develop a plan to work on those skills over time. Sometimes, they’ll do this in one-on-one meetings, but if many people struggle with the same issue, they may work in small groups.
The Sales Coaching Institute is dedicated to providing the city of San Jose, California and its neighboring areas with structured sales coaching programs that are proven to correct and improve behavioral tendencies and teach new skill sets to sales representatives. Click here to know more about the institute.