Experts now believe that an overwhelming majority of small business owners rely on outdated SEO strategies that aren’t keeping up with current market conditions. Search engines update their algorithms on a daily basis, which means that countless sites could be ranked down for seemingly innocent flaws.
A number of prominent eCommerce sites have been ranked down in recent years, in part because they relied on so-called black hat techniques that fell afoul of good industry practices. While it looked like the problem was at least temporarily confined to larger enterprises, it’s now begun to influence smaller online firms as well.
Those who’ve always relied on clean SEO strategies are currently safe, but many companies have unknowingly done things that are technically against policies. These firms might end up coming to a rude awakening once they find that their eCommerce pages are suddenly ranked lower than their competitors.
Fortunately, there’s an easy way to rectify the situation. Professional SEO specialists have been busy reviewing all of the changes and ensuring that they’re able to alter existing articles to adhere to the new rules.
Entrepreneurs are finding success talking with consultants who’ve studied these policies. In many situations, they’re able to put together new SEO strategies that work for almost any kind of business.
Non-profit organizations have also begun adopting new SEO strategies, since search engine results are often an important consideration when attempting to attract donors. Those who are concerned about their current situations can check with specialists to perform a simple audit.