Individuals often confuse Corporate Video Services in Lexington KY with promotional video services, yet they are two separate things. Understanding the distinction between the two is of great importance to ensure the business hires a provider capable of handling both tasks. The corporate video is essential for every business, but the video must be impactful and useful to fulfill its intended purpose. Furthermore, it most addresses both current customers and potential ones for the best results.
The Goal of Corporate Videos
Corporate videos are used to capture the attention of a consumer. When this video is done correctly, visitors to the site should increase, and those who arrive on the site should stay longer. Search engine optimization needs to be enhanced with the help of the video, and it should do even more. This video needs to ensure the loyalty of the consumer through the sharing of information regarding a product or service. In the event the video is not dynamic or effective, the company won’t get the best return on their investment.
What Does a Corporate Video Look Like?
Corporate videos tend to be short productions-;often only a minute or two in length-;and the video only has one goal. It is designed to show the value of the item being showcased. This may be the business itself, an event they are hosting, service the company has carried out, or a product that is being offered. With the help of the video, the consumer learns more about the organization and what it offers.
How Does a Corporate Video Differ From a Promotional One?
Corporate videos may or may not promote the company, while a promotional video always has this end goal in mind. Many corporate videos are designed for internal use, such as emphasizing teamwork or another action the company would like to see taken. This type of video tends to be very common within organizations, as companies now recognize the power of visual communication.
First String Media Productions offers Corporate Video Services in Lexington KY and understands how to connect with viewers. Whether an organization is in need of a fundraising video, a documentary or someone to record an event, they can be of help. Contact them today to learn more about the many services they offer.