While businesses of all sizes have made efforts to make their ecommerce sites more mobile-user friendly with responsive design, there are other options in reaching out to the target audience that may make more sense and have a better return on investment.
Finding Your Business
People using mobile devices to find online products and services have two options. One is to open a browser and access the website of the company and then do their shopping, scheduling or browsing for more information. This takes several steps and, when the connection isn’t great, it may be very frustrating for the consumer.
The second option is to simply tap on a mobile app and be instantly connected with data that is readily available through cloud technology. Without the need for the browser the pages load faster, transactions are smoother, and consumers don’t have to go through all the steps.
Goals of Mobile App Development
While many people see mobile app development as an option for ecommerce sites to set up a platform for customers to shop from mobile devices, it can be used for so much more.
Businesses can use a mobile app as a way to promote your business or brand. Providing access to relevant and useful information, articles and blogs through linking the app to your website and social media accounts offer a way to stay in touch with your customer base.
Targeting New Customers
The more relevant and user-friendly the focus is during mobile app development the better the use of the app to reach new target audiences. Creating an app that is visually appealing and provides easy navigation can set your app, and your business, apart from the competition.
Mobile apps are only effective if they are well-designed and developed. They are extremely valuable to a business if they satisfy the needs of the target audience, making them an ideal marketing and branding tool for any business.