Most people have an idea in their mind about jeeps based on what they have seen in old war movies or what they have seen by watching people take their jeeps off road. In their mind, a Jeep is a bare-bones vehicle that is designed to stand up to whatever is thrown at it and offers little in the way of comfort or modern gadgetry.
Anyone who has purchased a Jeep in the past few decades realizes that nothing could be far from the truth. First, jeeps are made to be customized. Whether you are throwing on the best JKU lift kit or a state-of-the-art speaker system, this vehicle is made to handle it.
People love purchasing jeeps because of the wide array of features that are available. If you want to get power steering, fog lamps, hooks, the best JKU lift kit, or a bull bar, you can. You know that is going to work well and that it is going to be durable.
Jeeps are modern vehicles that have decades of experience behind them. What is nice about jeeps, is that they first started out as vehicles that were used by the military. The military needed a vehicle that could get soldiers from one place to another safely.
Eventually, the same technology that was used in the military found its way into civilian vehicles. Jeeps have been able to maintain that strength and ruggedness that they are known for but have taken on a comfortable feel to meet the needs of the civilian population.