Free service marketing is a term used to describe free services offered by companies to help customers get started with their businesses. It’s also called “freebies” because most often these free offers are given away as a way to promote the company’s products.
There are many reasons why companies offer free services to new customers. Some do it to build relationships and trust while others do it to increase sales. Whatever the reason, free service marketing is here to stay.
This post will share 2 tips on how to make the most of free service marketing.
Tip #1: Don’t be afraid to ask for referrals!
When you’re offering your free service, don’t be afraid to ask people who have already taken advantage of your free service if they’d recommend it to friends or family. You might be surprised at what kind of response you’ll receive.
This makes the free service marketing twice as helpful because you’re getting promotion directly from customers to promote the business.
Tip #2: Make sure that you provide value when you give away your free service
If you want to maximize the effectiveness of your free service marketing campaign, then you need to make sure that you’re providing real value in exchange for the free service. For example, if you’re giving away a free consultation, make sure that you’ve got some good advice to give.
If you’re giving away a product sample, make sure that the product has something valuable to say about the industry. This means that you should be able to answer questions like “How can I use this?” or “Why would someone choose this over my competitors?”.