Putting together effective SEO campaigns can be overwhelming, especially if it’s the first time you’re doing it. To help you, here are a few mistakes you should be on the lookout for:
Old-school marketing
A lot of companies think SEO is nothing more than a branch of traditional marketing, only online. Nothing could be further from the truth. Developing content for sites and online marketing materials is a far-removed experience of developing content for brochures and other forms of traditional advertising. So, don’t try to employ old-school marketing. Make sure the SEO Company you hire has plenty of digital or online marketing experience.
Taking the DIY approach
DIY tutorials and videos online aren’t going to be enough. So if your team relies on webinars and online tutorials to pull off your search engine campaign efforts, that’s hardly going to improve your marketing and bottom line. Instead of asking your inexperienced in-house team to take care of it, hire pros instead.
Hiring the wrong company
Don’t just hire any SEO company you find, says Forbes. Like any working relationship, you have to make sure you’re both a professional fit for each other. Are you comfortable with the team? Do they understand what you want to do, what your project goals are? Are you both on the same page or not? No matter how talented they are, if they aren’t the right fit, it’s best to just keep looking for the right SEO Company.
Not checking credentials
Never forget to check the company’s credentials and qualifications before you hire one. Think of it as a safety measure. You need to clear the basics before you sign anything. If you don’t, you could end up hiring a company with dodgy business practices.
So, don’t let yourself make any of these mistakes. With less worries and stress, finding the right SEO team should be much easier.
