In the world of digital marketing, backlinks play a major role in Search Engine Optimization (SEO).
What are marketing backlinks?
How Does a Backlink Work?
Backlinks are a form of digital currency that sends visitors from one website to another.
If you create high-quality content that attracts visitors and shares it on social media or other websites, those clicks become backlinks that send people to your website. The more people who click on these links, the higher your ranking will be on search engine results pages (SERP).
What Types of Links Are There?
There are two types of backlinks: do follow and no follow.
Do follow links tell Google’s search engine crawlers to follow them when crawling for new content. This type of link passes SEO value from the originating site to yours, helping boost your ranking in SERPs.
No follow links don’t pass any SEO value but can still be beneficial for generating traffic if placed in relevant sources such as blogs or discussion forums.
Why Are Marketing Backlinks Important?
Marketing backlinks help improve a website’s authority within its niche market by showing Google that the website is popular among its peers and industry influencers. This helps boost SEO rankings, resulting in more organic traffic being sent to the website over time as it climbs up SERPs with each additional link created.
Quality backlinks also help build relationships with other websites within the same niche market which can lead to partnerships or collaborations down the road.
Backlinks are an essential part of any digital marketing strategy and must be treated as such if you want your website to rank well in SERPs over time. Properly researched keywords combined with quality content creation paired with strategic placement of do follow/no follow links can help increase organic traffic while building relationships with other industry websites and influencers along the way.