For anyone who is thinking about engaging the services of a New York ecommerce development agency, here are some things to think about to give your project the best chance of success.
Typically an agency will choose an ecommerce platform and then develop a custom design to accommodate the particular needs of the project. By picking a stable and widely-used platform, the site will have basic functionality covering invoicing, inventory control and customer relationship management.
Search Engine Optimization (SEO)
Consistent traffic is necessary for any ecommerce site to succeed. It is necessary to integrate best practices for SEO from the very beginning so that your site ranks highly in search results. A long-term content strategy to entice customers to your site with well-written articles is worth considering. Agencies handling ecommerce development in New York can devise SEO strategies to help target local customers.
In the last two years, we have seen mobile traffic overtake desktop traffic. Since phones and tablets are used more often than full-sized PCs, at the very least a new ecommerce website must be fully responsive. This simply means that it will seamlessly readjust to look and work well on a mobile device.
There are many options available to handle the collection of money from your customers, with the most well-known being companies like Stripe and PayPal. Picking the best option for your site will involve examining the different processors and looking at their customer refund policies, fraud mitigation efforts, currencies available, and payout periods. Most New York ecommerce development companies will have experience working with the various operators and can advise you based on your needs.
Speed and Security
Research has shown that if your site takes longer than a few seconds to load, many users will simply abandon it and look for an alternative. Once a platform has been chosen and customized, it must then be optimized for performance. Additionally, many companies have fallen victim to data breaches recently. Sensitive customer data and payment details must be protected and encrypted to minimize the risk of getting into the wrong hands.