When it comes to the printing industry, essentially you are dealing with two basic types of printing companies. The first is on-demand printing. The second option is mass printing. In Chicago, both types are available. They may also be part of a combined operation that actively pursues these different types of markets.
What Is Mass Printing?
The name provides us with an apt description. This is printing of marketing or informational materials in bulk. It involves running of or reproducing large amounts of the same item. This type of printing replicates massive amounts of material requested by corporates and other clients who want high-volume items.
What Are the Advantages?
For many Chicago corporations and other groups, this is the best way to print off large orders. Mass printing offers them several advantages over other methods of print. It provides them with large volumes of printed material:
* Cost-effectively – this is partly the result of the bulk printing of the items
If a company wants to send off a high-volume newsletter or needs material for a mass mail advertising campaign e.g. flyers, this is the best, most effective and least costly method to do so.
Printing companies offer quick turn-over times and high quality work. Consistency is key in this type of printing. The approach means what you want is available easily and readily in different techniques and methods such as laser or ink jet printing. The results are best for works where sharp and glossy are the operative words.
This does not mean this form of printing does not have certain drawbacks. Every method of printing does. In some instances, the subtlety of certain special effects may not translate well. However, if you require large amounts of the printed page – whether as brochures, Chicago advertisements or posters, you should be looking at the method that produces the most affordable, fastest and most consistent quality product possible. This is mass printing.
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